Apr 09, 2022
In Welcome to the Forum
The more that prospects know about your business, the easier the sales process becomes. Closing a sale takes much less effort. 5. Have a steady stream of pre-qualified prospects for your business. This is one of the best results your marketing can produce. By sharply targeting your market, you powerfully attract exactly those clients that you want to work with. They feel strongly drawn to you and your business email list because they recognize themselves, their problems, and their desired solutions in your marketing materials. They resonate with your description of their circumstances. Create pre-sold prospects who know what they could expect from working with you. When you've been known, trusted. Informational, and prospect-centric in your marketing efforts, you'll find that prospects will call you or contact you, already sold on your services, and basically asking you to close the sale. When you plan the results you want from your marketing efforts, consider the full range of potential results. Sure, you want new clients, but without these other results as well, you'll never move prospects to become clients. "It takes money to make money" is one saying many small business owners believe in and this is unfortunate. However an owner need not look further for the truth.