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MD Sultan
Apr 12, 2022
In Welcome to the Forum
If your brand is looking for a more direct way to employee contact list reach customers, it's time to start a newsletter for your business. Email newsletters are well received in many industries and allow brands to communicate effectively with interested prospects and current customers. Find out how a newsletter can benefit your business, then follow these steps to employee contact list develop and launch branded email campaigns. Why does your business need a newsletter? You might be wondering…if your entire audience is on social media, why should you create an email newsletter when you can reach anyone you want on Facebook, Instagram, and Twitter? Well, there are several reasons why a newsletter for your business is better than sticking strictly to social media. Facebook and the employee contact list other social channels have an algorithm in place where popular posts get more attention and less popular posts get rejected. This means that you will only reach part of your audience and you have to keep earning your engagement. Social media audience engagement rates are incredibly low . Most brands have an average engagement rate of 17% and only reach 2% of their audience. This means that if you gain 100 new fans, you should consider yourself lucky to employee contact list get an extra like. Share, or comment per post. Email newsletters serve as an alternative to competitive social media play . First, all your recipients receive your emails. You don't have to employee contact list worry about an algorithm hiding your posts. Second, open and engagement rates are much higher for email than for social media. The average open rate hovers around 20% with a click-through rate of 2%. And you own your mailing list and will maintain it for as long as those email addresses are valid, while your followers and the content of a social media platform are subject to employee contact list the whims and lifecycle of that organization.
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MD Sultan

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