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Sumaiya Khatun
Apr 05, 2022
In Welcome to the Forum
7 rules to avoid broad match problems It was Whatsapp Mobile Number List already known in 2007 that we have to be careful with broad match. To avoid the dangers I just mentioned, always use the following seven rules for your broad match campaign. 1. Top 3 Highest Performing Keywords Create a broad campaign based on your top three Whatsapp Mobile Number List top-performing keywords. Start with these three keywords first and create a separate ad group for each broad match. 2. Daily budget Set a daily budget. Keep the balance between maximum spend and enough room for Google to capitalize on opportunities in the auction. 3. Relevant Whatsapp Mobile Number List to everyone Make your ads relevant to everyone. If you make them too specific for one keyword, your Quality Score will drop. 4. Add an RSA Add a responsive search ad (RSA). Within an RSA you have the option to add Whatsapp Mobile Number List up to 15 headlines and 4 descriptions, whereby Google determines which combination will be delivered based on the search query. A perfect way to vary your headlines and descriptions to be as relevant as possible for future searches. I myself have set up several Whatsapp Mobile Number List experiments to investigate the added value of RSA within a broad campaign. The variants with RSA always achieved a higher quality score. 5. Bidding strategy based on conversions Work with a conversion-based bidding strategy. For example, by adopting a maximize conversions bid strategy or a target CPA or target ROAS bidding strategy, you only participate in auctions in which Google deems it Whatsapp Mobile Number List more likely to result in a conversion. 6. Set Conversion Target Set a conversion target . In principle, if you use an automated Whatsapp Mobile Number List bidding strategy, Google does this based on the conversion goals that are set account-wide. However, you can set a separate conversion target per campaign. Especially Whatsapp Mobile Number List because you mainly appeal to new users in a broad campaign, it is wise to use 'soft' expressions and therefore also set a soft goal as the conversion goal. Because these are normally Whatsapp Mobile Number List larger numbers, Google has more data to send. A nice next step is to set up a remarketing campaign based on the relevant soft-goal to actually turn users into customers.
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Sumaiya Khatun

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